Thumbnail 2.gif
 

SCENT-INSPIRED LOVE STORIES

Scent is a powerful trigger of emotions and memories. To prove it, we had screenwriters, playwrights and authors smell Estee Lauder’s new fragrance, Beautiful Magnolia, and write diverse love stories inspired by the feelings or memories the scent conjured. The final stories depicted all kinds of love: self-love, familial love, romantic love, etc. Then we had actors - including Ana de Armas - read the stories aloud within the ad breaks of New York Times’ Modern Love podcast, engaging listeners with relevant, sensorial love stories.

Role: concept, client sell-through, creative direction

 
Ana_Script.gif
Ana Illustration.gif
The Call
Written by Em Weinstein, Read by Ana de Armas
Taiye Illustration.gif
Answer
Written by Taiye Selasi, Read by Yolanda Spearman
Tayie_Script 2.gif
Rebecca_Script.gif
Rebecca Illustration.gif
What My Mother Taught Me
Written and Read by Rebecca Walker
Alejandra Illustration.gif
Fire Escape
Written by Alejandra Castro-Castillo, Read by Liana Bdewi
Alejandra_Script.gif
MediaQuptes.jpg
ALL-2.gif